New dates 2025

BEYOND

Join our flagship program and become a People & Culture leader who doesn’t just play the game, but owns it!

BEYOND: for People leaders who want to take it to the next level

Do you sometimes struggle to navigate the challenges of scaling up your organization's People & Culture domain? Or are you on a roll and want to take it to the next level? You're not alone. Many HR leaders face similar challenges.

Aiming to own the bigger picture, navigate organizational dynamics and master strategic HR topics.

Do you recognize this:

Eager to thrive - recognizing that you have more potential, but unsure of the steps needed to fully realize it.

Craving a sparring partner – someone to bounce ideas off of, challenge your perspectives, and help you grow.

Curious about how other successful companies have tackled similar challenges and eager to learn from their experiences.

Being pulled into day-to-day tasks, leaving little time for the strategic topics that truly pique your interest.

Want to become a strong, strategic HR leader?

That’s why we’re introducing BEYOND by People masterminds, our flagship program to unlock your full strategic potential as a Head of People or VP People. We understand like no other the challenges in the landscape of People & Culture in fast-growing organizations. We know what it takes for an organization to truly thrive. This goes far beyond just the HR perspective, it calls for a holistic understanding of People leadership in a scale-up. 

Our program is designed to equip you with the knowledge, skills and tools needed to thrive in dynamic environments and make a significant impact in your organization. What once seemed like a maze has been transformed into clear routes to success.

By enrolling in BEYOND, you can expect to:

Learn how to execute strategic HR plans succesfully

Master strategic People leadership and business acumen

Gain a holistic understanding of organizational dynamics

Be inspired by industry experts and network with like-minded peers

Elevate your leadership skills and become a stronger strategic partner

  • 8 face-to-face, in-depth modules for a deep dive into essential topics.

  • 6 online masterclasses full of strong insights, lessons learned and practical know-how from experts in the field.

  • 2 individual, online coaching sessions to tailor the lessons learned even more to your unique situation.

  • There are 15 spots available, so enroll soon!

The BEYOND program consists of:

Early Bird investment € 4.950* until 12 Dec. ‘24

Regular investment € 5.500*

(*ex. VAT)

  • Get ready to dive deep into the art of building a winning strategy. We'll show you the ropes of creating a long-term vision and strategic compass that you can turn into a hands-on action plan, fully aligned with business goals. During the end of the session, you'll be rolling up your sleeves, working on the People strategy for your organization, and leaving with a solid starting point to conquer the challenges ahead!

  • Join us for a dynamic exploration of culture – what it is, why it matters, and how to navigate it. We'll delve into the interplay between values, behavior, systems and practices, uncovering their significance in shaping your workplace. From understanding the pulse of your organization's culture to practical tips on measurement, we'll guide you through the journey of cultivating the right one. Including lots of practical examples from a.o. Tony’s Chocolonely, Rituals and Mews.

  • In this module we tackle the challenges of growth head-on. We'll unravel the typical growing pains, explore international expansion, and dive into HR operating models for every growth stage. You'll gain valuable insights from real-life stories of Adyen and VanMoof, by hearing first hand how they navigated these hurdles. With enough time to ask anything you want!

  • Understand how to gain a firm grip on your People metrics, moving beyond the surface to explore their leading character for your organization. Giving you what you need to actively engage in strategic conversations and build your case. Learn which indicators really matter, how to set up effective board reporting on P&C and uncover the essentials for sculpting a robust people budget that aligns seamlessly with your organizational goals.

  • We’re putting the spotlight on the art and science of building impactful teams through talent acquisition and employer branding. We'll unravel the latest labor market trends, dive into the tactics of talent acquisition and discover the secrets of crafting a compelling employer brand that attracts top-notch talent. With amazing examples and hands-on strategies, you'll gain the tools to position your organization to not just meet but exceed expectations.

  • Discover the secrets of optimizing both individual and team performance, including hands-on tools that you can fully align with your People strategy and a goal-setting approach that goes beyond the ordinary, empowering your organization to reach new heights. We’re showing lots of examples, scenarios and success (and failure!) stories that will guide you through the journey of effective performance management. This module is your go-to resource for creating a high-performing team that consistently delivers outstanding results.

  • Attracting and retaining top talent requires a comprehensive total rewards strategy. After this module you will master both the design and implementation of a reward program that is fully aligned with your People strategy. We explore competitive compensation, long term incentive plans, benefits, and other incentives that motivate and engage. Always wondered what boosts (and kills) innovation and creativity and how to ignite intrinsic motivation to elevate performance ? We’ll get to the bottom of it!

  • We all know the importance of a robust leadership team, but the question is: how do you build one? And more importantly, what's your role as a People leader in shaping this force? We're unraveling the secrets of crafting a high-performing leadership team. Discover the strategies, insights, and actionable steps that pave the way for exceptional team dynamics. We'll delve into the nuts and bolts of what it takes to foster a leadership team that not only understands the organizational vision but also propels it forward.

In the BEYOND program, you'll learn:

Highly experienced scale-up HR leaders sharing their journey

Interactive learning format (in-person and online sessions)

Strategic approach to HR and organizational dynamics

Focus on real-world application and tangible output

Lots of opportunities for networking and collaboration

What sets BEYOND apart from other programs is our unique blend of:

The Line Up in cohort 1 (2024)

  • Irene Vernie

    CHRO EyeCare Group

    Irene recently wrapped up her role as Global HR Director at Rituals. She has led Rituals through tremendous growth in recent years and knows better than anyone how to build a culture that seamlessly aligns with what the company stands for. Nowadays, she is the CHRO of EyeCare Group and is eager to share her learned lessons on building amazing cultures.

  • Fritz Singer

    VP Talent Acquisition Personio

    Fritz has a strong background as a TA leader. He led global talent acquisition and employer branding teams at several high growth companies. At Checkout.com he scaled the TA team from 17 to 85 in just 18 months, all around the world and now he's building the TA engine at Personio. He knows like no other how to set up a company’s TA and employer brand for success.

  • Naomi Trickey

    Chief People Officer Mews

    Naomi is Chief People Officer at one of the Netherlands' most recent unicorns, Mews. With her extensive experience, she has led people teams across various high-growth, international technology and software companies. In this program, she will delve into the nuances of building robust company cultures within hybrid and remote settings.

  • Jeranne Koekkoek

    Former Chief People Officer Van Moof

    Jeranne is VanMoof’s former Chief People Officer. Learn how she navigated the growing pains during international expansion, hypergrowth, and tough times. Gain insights about the highs and lows and discover how to scale and prepare the People team for these challenges. Jeranne’s experience offers valuable lessons in building resilient People teams during rapid change.

  • Anke Berends

    Fractional Chief People Officer

    Anke played a pivotal role as both COO and Chief People Officer at Guidion. With her keen business sense, she crafts an HR strategy and culture that seamlessly aligns with the organisations long term perspective. Today, she’s part of People masterminds and supports various scale-ups tackling their most significant organizational challenges in growth.

  • Vaso Parisinou

    Chief People Officer Ravio

    Vaso is Chief People Officer at Ravio, where she brings her expertise from scaling teams at companies like TrueLayer and Deliveroo. Additionally, she is Talent advisor at VC Kindred. Drawing from her experience in people leadership and her current role at Ravio, she will offer many insights into strategic compensation. From base salary to equity, she knows the in’s and out’s.

  • Kristel Moedt

    Co-founder People masterminds

    Kristel is the former People leader at Bynder and Tony’s Chocolonely. She is an experienced People leader with an unstoppable passion for organizational culture and innovation in the People & Culture field. She co-founded People masterminds together with Eveliese and is the initiator of this exclusive People program.

  • Michiel Kotting

    Partner Northzone

    Northzone is a leading Venture Capitalist firm. Join us for a masterclass where they'll share their perspective on People & Culture in scale-ups. Learn what metrics matter to them, what they value in strong leadership, and what they expect from People leaders in scaling ventures.

  • Martine Buis

    Fractional Chief People Officer

    Martine is the former HR director of Adyen. From a company with 200 colleagues, she guided them to an IPO. Nowadays, she's part of People masterminds, supporting scale-ups as a fractional Chief People Officer. During the program, she shares everything about scaling HR teams and building strong leadership teams.

  • Gwen Kolader

    Global Head DE&I Hexaware

    Gwen is a passionate People & Culture professional with a deep focus on Diversity & Inclusion (D&I). She believes D&I is essential for business success, helping companies attract top talent, build strong relationships, and foster a culture of belonging. Gwen's mission is to integrate D&I into business strategies, making it a key driver for sustainable growth.

  • Eveliese Luiting

    Co-founder People masterminds

    Eveliese has an extensive background as Chief People Officer in the fintech industry, having worked at Backbase and Ohpen. With a solid foundation in Talent Acquisition and a 'recruitment heart', she excels at building and scaling strong teams. Nowadays, she’s the co-founder of People masterminds and host of the eponymous podcast.

  • Pieter-Jan van Haute

    Investor Northzone

    Northzone is a leading Venture Capitalist firm. Join us for a masterclass where they'll share their perspective on People & Culture in scale-ups. Learn what metrics matter to them, what they value in strong leadership, and what they expect from People leaders in scaling ventures.

  • Lisa Dimitrowa

    CEO Sharesquare.co

    Lisa is the go-to expert when it comes to employee participation. With a keen understanding of the various options available, she excels in explaining what solution suits your company’s needs. Her expertise extends to not only explaining the different options well but she also knows everything about effectively communicating their value to ensure that employees truly recognize the significance.

  • Jasper van den Driest

    CEO Vandebron

  • Irene van Dullink

    Founder Peoplefinders

    When Irene’s dream of becoming an Apache pilot didn’t work out, she turned to recruiting and has since helped hundreds of startups hire thousands of people. Now, she and her team focus on immediate hiring needs, building future-ready recruitment systems, crafting compelling employer brands, and developing innovative tools to change the recruitment game.

  • Nadia Vatalidis

    Director Talent Acquisition Camunda, former VP People Remote.com

    Nadia is a seasoned People leader with a knack for building start-ups through collaboration and innovation. She scaled Remote.com from 70 to 1,000 employees and helped GitLab grow from 75 to 1,300 employees. She’s passionate about remote-first cultures and enhancing social connections in the workplace.

The
program hosts

The program is packed with interesting People leaders and experts who will share their knowledge and experience. With Anke Berends and Kristel Moedt present throughout the entire program, to guide you every step of the way.

Who is this program for?

This program is meant for start-up and scale-up People leaders, with an end-to-end responsibility for the People & Culture domain, like a Head of People & Culture or a VP People. With a focus on strategy, business acumen and best practices, BEYOND is your pathway to success.

To ensure everyone gets the most out of the program and learns from their peers, we'll have a brief intake with everyone after sign-up before your spot in the program is confirmed.

Early Bird € 4.950* until Monday 12 Dec ‘24 |regular price € 5.500*

Now is the time to invest in your professional growth and development. Join BEYOND today and unlock your potential as a strategic People leader.

This is not a training program. BEYOND is the smartest and fastest way to work with top experts to boost the entire People & Culture domain in your company.

We're confident that you'll love the program. That's why we offer a 100% money-back guarantee.

(*ex. VAT)

Dates:

  • 8 live modules will be divided over 4 days

  • Dates

    Day 1: Thursday 6 February ‘25

    Day 2: Thursday 6 March ‘25

    Day 3: Thursday 3 April ‘25

    Day 4: Thursday 8 May ‘25

  • Location: Amsterdam

  • 6 online masterclasses will be scheduled in between

  • 2 online individual coaching sessions will be scheduled during the program

About People masterminds

People masterminds is a team of experienced scale-up People & Culture leaders. What began as a crazy podcast idea, is now a boutique consulting firm, driven by a team of seasoned professionals who’ve walked the walk as Head of People, VP People, or Chief People Officer in numerous international scale-ups.

We've all been there and know what it takes to scale and change. Traditional HR strategies just won’t cut it in the scale-up world. Been there, done that. We also learned that you can’t approach any HR topic in isolation.

That's why we always view them through a wider organizational lens, leaning more towards Organizational Development, but that's quite a mouthful…

Either way, no cookie-cutter advice from us. We bring you the goods - real insights, game-changing tips, practical cases, and the bads - made mistakes, bloopers, and many lessons learned. With extensive experience at more than 50 scale-ups such as Bynder, Adyen, Backbase, Tony’s Chocolonely, Dott, Bitvavo, Loop Earplugs, Vandebron, Hubs, and Basic Fit you will have the right knowledge and skills at your service.

 FAQs

  • The BEYOND program spans over several months with a combination of in-person modules, online coaching sessions, and masterclasses.

  • This program is meant for start-up and scale-up People leaders, with an end-to-end responsibility for the People & Culture domain, like a Head of Peopl. & Culture or a VP People. To ensure everyone gets the most out of the program and learns from their peers, we'll have a brief 1:1 intake with everyone after sign-up. This allows us to group individuals with similar levels of work experience together. If the number of sign-ups allows us, we will make 2 groups:

    • A group tailored for seasoned People experts with significant experience as Heads of People or VPs People under their belt, who are looking to further enhance their skills and insights.

    • Another group for Heads of People who are relatively new to the role but are eager to dive deep into strategic People & Culture topics.

  • The in-person sessions consist of interactive workshops, group discussions, and hands-on activities. Online masterclasses and coaching sessions are done via Zoom. The masterclasses will be recorded, so you can watch it back later.

  • We ask you attend the modules and masterclasses, including some pre-work so you get the most out of the sessions. The program is designed to accommodate busy schedules.

  • The program is specifically tailored for People leaders. However, if you are, for example, a COO with responsibility for the People domain, you are more than welcome to apply.

  • To enroll in the program, simply click on the "Count me in!" button and fill out the registration form. Our team will follow up with you to complete the enrollment process and provide further details about the program.

    To ensure everyone gets the most out of the program and learns from their peers, we'll have a brief intake with everyone after sign-up before your spot in the program is confirmed.

  • While the program includes online coaching sessions and masterclasses, there are also in-person modules that can’t be followed remotely.

  • The investment for the program is EUR 5.500,- excl. VAT (unless you’re an early bird). After you gain access to the program, we will send you an invoice for the program fee.

  • Drop us an email. We'll see if we can place you in the next group and will update you as soon as possible.

  • At registration, you will also receive the cancellation terms. If you need to cancel your participation, those terms will apply.

  • Happy to help out! Send us an email at info@peoplemasterminds.com

Count me in!

Want to sign up for BEYOND for the Early Bird price of € 4.950,- ex VAT? Fill out the form below and we’ll be in touch shortly!